Thursday , 19 May 2022
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Marketing

iClick Acquires 100% Stake in China’s Leading Mobile Advertising Platform OptAim

-Move creates an enhanced cross-device programmatic marketing solution for domestic and worldwide advertisers iClick Interactive Asia (“iClick”), a leading integrated digital marketing platform in China which has seven offices across Asia serving more than 2,000 domestic advertisers and international brands, announced today it has completed a transaction to acquire a 100% stake of OptAim Technology (“OptAim”) to further strengthen its …

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PR Newswire’s Overseas Communication Case Study Wins at the Sixth China Classical Communication Tiger Roar Award

The Sixth China Classical Communication Tiger Roar Award Ceremony and the Ninth Tiger Roar Communication Conference were held in Shanghai on June 18. As an innovative corporate communications service provider, PR Newswire in collaboration with GAC Motor was awarded the Tiger Roar Case Study Bronze Award for its “GAC Motor 2014 to 2015 Overseas & Domestic Integrated Communications”. This is …

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VisionChina Media Announces Closing of Baidu-led Financing for Qianhai Mobile

-Baidu representative joins VisionChina’s board of directors VisionChina Media Inc. (“VisionChina Media” or the “Company”) (Nasdaq: VISN), China’s largest out-of-home digital television advertising network on mass transportation systems and the leading provider of urban mass transit Wi-Fi, today announced the closing of the previously disclosed US$11.5 million Series A equity transaction for Shenzhen Qianhai VisionChina Mobile Interactive Co., Ltd. (“Qianhai …

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Qianwang Intelligent: The First Internet Attention Marketer from China

As an internet innovation pioneer in China, Qianwang Intelligent is operating its flagship product, qianbao666.com, which is the first Internet product in China for attention marketing. Zhang Xiaolei, the CEO of Qianwang Intelligent, says, “Attention, as a kind of value, shall be emancipated. We take a commission from merchants advertising on our website, and push the ads to the website …

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ACCA Hong Kong Appoints Jane Cheng as New Market Head

A seasoned marketing and PR professional with over 15 years of experience, Cheng brings a background focussed on corporate communications, investor relations, marketing and journalism. Prior to joining ACCA Hong Kong, Cheng has held senior positions in leading multinational companies including GXS and CDC Corporation (formerly known as chinadotcom). She started her career in journalism, working as political reporter and …

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New Tool Illustrates the Scale of China’s Cities

When talking about the Chinese market, the majority of foreign businesses tend to focus on China’s mega-cities, such as Shanghai and Beijing. However, China Skinny’s analysis shows that the lion’s share of China’s growth and subsequent opportunities are coming from China’s ‘smaller’ cities. China Skinny founder Mark Tanner said: “Businesses across the world are looking to the huge opportunities in …

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Feel “The Power of Words” from Haier’s Global Slogan Contest

How powerful can words be? How much positivity and energy can they harness? A new online campaign from Haier, a Chinese home appliance brand, is trying to provide an answer to these questions. Haier’s global slogan contest (http://slogan.haier.com/en/) is targeting netizens from all over the world, aiming to set up a new global slogan for the brand. It has received …

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Yahoo! and Millward Brown Partner to Measure Online Marketing Effectiveness across Asia

Yahoo! Asia Pacific and Millward Brown, a leader in Brand Equity, Advertising Effectiveness and Media research, today announced a partnership to evaluate the brand impact of digital advertising. The aim is to provide advertisers a comprehensive view of online marketing effectiveness in general and on Yahoo! properties, using Millward Brown’s AdIndex solution. “Yahoo! is taking a bold step by highlighting …

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Dianping Report Examines Changes in China’s Urban Lifestyles and Consumer Trends Over the Last Decade

Dianping, a leading local life and business platform in China, recently published a report titled Ten-Year Changes in China’s City Life Consumption (2003-2013). The report analyzed consumption data concerning, among other things, dining, entertainment, cosmetics, weddings, and parenting in 23 major cities across China and revealed the changes in consumer and lifestyle trends in China’s major cities between 2003 and …

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SES 2013 Shanghai

SES Shanghai’s two-day agenda is packed with celebrated speakers from international brands leading educational sessions on the hottest topics in the digital marketing industry. The conference is the leading platform in China for you to learn and share insights from experienced digital marketers that you won’t want to miss! Join SES Shanghai to: GAIN insights from 30+ industry experts who …

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